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Copyright © 2026 Redcare Pharmacy. All rights reserved.

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From humble beginnings to becoming healthcare experts.

Over 20 years ago in a local pharmacy in Cologne, Germany, a young pharmacist had the idea to digitise the family business. Fast forward to today, and Redcare is Europe’s leading online pharmacy.

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our vision

Until every human

has their health.

Health is everything to us. And we believe it should be everything to you, too. So it’s always our top priority to provide people with the right products, the right knowledge and the right services, every day.

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Our Role

Guiding people through health.

People and their needs always come first – including our customers, our employees and all our stakeholders. To serve them in the best way we can, we - the one-stop pharmacy - live according to five actions.

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We start everything
with people.

We are a people business and we believe: When care comes first, we all move forward.

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Fast facts.

Redcare in numbers

>118,900

Parcels sent per day

FY 2025

68

Net Promoter Score (NPS)

FY 2025

2.9B

€ Sales

FY 2025

2.649

Employees

as of 31 Dec 2025

7

Countries

in Europe

13.9M

Active customers

FY 2025

90%

Repeat orders

FY 2025

582M

Website visits

FY 2025

>118,900

Parcels sent per day

FY 2025

68

Net Promoter Score (NPS)

FY 2025

2.9B

€ Sales

FY 2025

2.649

Employees

as of 31 Dec 2025

7

Countries

in Europe

13.9M

Active customers

FY 2025

90%

Repeat orders

FY 2025

582M

Website visits

FY 2025

Our services are made for everyone.

redcare-brands

Caring across borders.

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Germany

Germany

France

France

Austria

Austria

Italy

Italy

Switzerland

Switzerland

The Netherlands

The Netherlands

Belgium

Belgium

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Meet our Managing Board.

Olaf Heinrich

Olaf Heinrich, CEO

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Olaf Heinrich, CEO

Olaf Heinrich has been CEO of Redcare Pharmacy since 1 August 2023. Born in Hamburg, Olaf worked for the online pharmacy DocMorris from 2008 until 2020, initially as a member of the Management Board. Just under a year later, he became CEO. As a team player with years of experience working at board level in a listed company, he has a deep understanding of the digitalisation of the healthcare systems.

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Dirk Brüse

Dirk Brüse, CCO

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Dirk Brüse, CCO

Dirk Brüse, with Redcare Pharmacy since 2017, previously served as Executive Director, overseeing DACH/Italy Country Management, Marketing and Retail Media. In April 2024, he became member of the Board as Chief Commercial Officer. With expertise in e-commerce, brand- & digital marketing and social media, he's been instrumental in Redcare's digitalisation. Prior roles include senior positions at Vodafone and Digital Director & Chief Digital Officer at L'Oréal.

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Theresa Holler

Theresa Holler, COO

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Theresa Holler, COO

Theresa Holler is the Redcare Pharmacy’s Chief Operating Officer (COO) as well as its responsible pharmacist. She studied pharmaceutics in Mainz, Germany and also earned a Master of Science degree in Consumer Healthcare from Berlin’s Charité.

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Lode Fastré

Lode Fastré, CIO

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Lode Fastré, CIO

Lode Fastré, serving as Chief Information Officer, brings over fifteen years of expertise in the online pharmacy sector. Beginning as an ICT-manager, he founded Farmaline, later acquired by Redcare Pharmacy. Since joining in 2016, Lode Fastré has played a pivotal role in international expansion and technology initiatives. With his entrepreneurial background and deep understanding of Redcare Pharmacy’s IT landscape, he stands as a driving force for innovation within the organisation.

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Hendrik Krampe

Hendrik Krampe, CFO

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Hendrik Krampe, CFO

Hendrik Krampe has over 30 years of experience as a finance professional. He joined Redcare Pharmacy in December 2025 from Amazon where he worked 11 years at the EU headquarter in Luxembourg and thereof the last 8 years as the Finance Director of Amazon's European Marketplace business. From 2004 to 2014, he worked for eBay in Germany and the US in various roles. His expertise in scaling online marketplaces and driving retail media sales supports Redcare Pharmacy's strategy. The appointment of Hendrik Krampe as CFO is on the agenda of the Annual General Meeting to be held in April 2026 for consultation.

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Meet our Supervisory Board.

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Michael Köhler

Chairman

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Michael Köhler, Chairman

Before co-founding Europa Apotheek Venlo in 2001, Michael Köhler held various roles in commercial, controlling as well as business development functions at Hoechst and Aventis (now Sanofi), where he gained profound knowledge of the pharmaceutical industry. In 2016, as CEO, Michael played a key role in taking Shop Apotheke Europe (now Redcare Pharmacy) public. He helped shape the company significantly and is deeply familiar with its culture and DNA. Michael Köhler has been a member of the Supervisory Board of Redcare Pharmacy N.V. since May 2025. He brings invaluable experience in advancing the company’s long-term strategy, combining a strong strategic mindset with extensive expertise in the prescription (Rx) business and the healthcare industry. Since 2026, he has served as Chairman of the Supervisory Board of Redcare Pharmacy.

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Peter Schmid von Linstow

Deputy Chairman

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Peter Schmid von Linstow, Deputy Chairman

Peter Schmid von Linstow is a seasoned executive with extensive experience in strategic leadership and scaling digital business models. He has more than 25 years of experience in building and scaling digital businesses, as well as, among other things, in the financial management of complex international organizations. Since April 2026, he has been a member of the Supervisory Board of Redcare Pharmacy N.V., where he serves as Deputy Chairman. He also held senior leadership positions at several digital companies, including serving for many years as CEO at Visable, as well as CEO at Parship and Managing Director at mobile.de and eBay. Prior to that, he served as Managing Director and CFO at AutoScout24 Deutschland. Additionally, he has been a member of the Advisory Board of Julius Schulte Trebsen since 2019 and of Karriere Tutor since 2024.

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Anja Hendel

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Anja Hendel,

Anja Hendel is a Technology & AI Advisor with extensive expertise in digital strategy, technology governance and organizational transformation. As a recognized digital expert, she brings more than 20 years of experience in transforming organizations and implementing and scaling new technologies. Since April 2026, she has been a member of the Supervisory Board of Redcare Pharmacy N.V. Most recently, she served as Managing Director at diconium Group, a digital business transformation partner and part of the Volkswagen Group. Prior to that, she held various leadership positions at Porsche. In addition to her executive career, Anja Hendel has broad experience in supervisory and advisory roles. Since 2023, she has been a member of the Supervisory Board of Marquardt Group. She was also part of the Supervisory Board of talentsconnect from 2020 to 2025 and has been serving on several start-up advisory boards since 2025.

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Stephan Weber

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Stephan Weber,

As one of the founders of Shop Apotheke Europe (now Redcare Pharmacy), Stephan Weber has been a member of the leadership team for almost 25 years, until 2024. Having shaped Redcare Pharmacy from the very beginning, he brings genuine entrepreneurial spirit as well as extensive pharma retail knowledge to the Supervisory Board since May 2025. With a proven track record in the scaling of e-commerce initiatives, Stephan Weber is an ideal addition to help drive the company’s next growth phase.

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Max Müller

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Max Müller,

Max Müller has been a member of the Supervisory Board of Redcare Pharmacy N.V. since April 2026. He currently serves as Senior Vice President and Head of Global Public Affairs at Bayer AG and has extensive expertise in public affairs, corporate communications and strategic leadership within the healthcare sector. He brings more than 20 years of experience in engaging with political and regulatory stakeholders and in developing international public affairs and communication strategies. Prior to this, he served as Chief Strategy Officer and member of the Executive Board at DocMorris from 2013 to 2020. Before that, he was Vice President External Affairs and Corporate Communication at Celesio from 2008 to 2012. From 2002 to 2007, he served as Managing Director at KPW, Gesellschaft für Kommunikation in Politik und Wirtschaft. After completing his studies, he worked as a policy advisor in the German Bundestag and as a management consultant. In addition, he has been active in various roles in national and international associations since 2002.

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A journey across the years.

Our company's history.

June 2001

Founding of shop-apotheke.com.

January 2002

shop-apotheke.com is online.

June 2010

Move to Venlo, the Netherlands.

July 2011

A new TV spot goes live.

October 2011

Growth continues unabatedly.

April 2012

shop-apotheke.at goes live.

September 2013

New logo and first major TV campaign.

January 2014

More choice for your pet's health.

May 2014

Launch of webshops in France & Belgium.

October 2015

New TV spots.

November 2015

Rapid growth rate continues.

October 2016

Acquisition of Farmaline.

November 2016

Shop Apotheke Europe goes public.

February 2017

High-level logistics centre.

January 2018

RedPoints bonus programme.

July 2018

New TV campaign.

June 2018

Admission to SDAX.

October 2018

Acquisition of nu3.

January 2019

Groundbreaking for new logistic center.

October 2019

Triple winner at webshop awards.

September 2020

New Tech Hub in Berlin.

October 2020

Triple winner at webshop awards.

March 2021

Acquisition of smartpatient.

May 2021

Receipt of numerous awards.

November 2021

First e-prescription processed.

December 2021

Launch of own marketplace.

February 2022

Upgraded to AA rating by MSCI.

March 2022

E-Pharmacy N° 1 in Germany & Austria.

March 2022

Exceeding one billion Euro sales mark.

April 2022

Acquisition of MedApp.

April 2022

Acquisition of GoPuls (formerly First A).

July 2022

Launch of second marketplace.

August 2022

New TV campaign in Germany.

September 2022

Expansion in Italy.

October 2022

Net Zero Strategy 2040.

April 2023

Awarded MSCI AAA Rating.

March 2023

Strategic partnership with Galenica.

June 2023

New corporate brand.

June 2023

Promoted to MDAX.

September 2023

New logo & new look for Shop Apotheke.

To be continued ...

To be continued ...

Founding of shop-apotheke.com.

An established bricks-and mortar pharmacy in Cologne opens one of Germany’s first online pharmacies – Shop Apotheke is born.

Holding the key to Europe’s pharmacy market.

Redcare Pharmacy is Europe’s leading online pharmacy. Trusted by millions, we deliver more than 80,000 parcels a day to keep our customers healthy and happy, in every stage of their lives. We provide an ever-growing mix of essential medication and services, for both acute and chronic conditions. Thanks to our presence in seven countries, our expertise and our tech-driven solutions, we’re best placed to guide investors through the expanding European online pharmacy market for RX medications, OTC and BPC products. Our online journey is only getting started …

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Want to know more?

Get in touch and send us an email.

Do you have any feedback or questions?
We are happy to hear from you.

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Sven Schirmer

Director, Corporate Communications

press@redcare-pharmacy.com