Welcome to the one-stop pharmacy of the future.
It all started in 2001 as a family-run pharmacy in Cologne. Today, Redcare Pharmacy is the leading online pharmacy in Europe.
With pharmaceutical expertise, digital innovation skills and a clear focus on the needs of our customers, we're shaping the future as the one-stop pharmacy.
newsroom
Latest news by Redcare Pharmacy.
All press releases and blog articles at a glance.
our vision
Who cares? We do.
Those who care take responsibility - whether for others or for themselves. With this in mind, we use our pharmaceutical expertise to help people strengthen their own health and that of their loved ones.
Every day, we provide active support with useful knowledge, helpful services and the right products, so that everyone has the best possible basis for health and well-being.
Our vision drives us to keep on caring:
Until every human has their health.
Our Role
We care for millions of people.
We support and supply millions of active customers in seven European countries. They trust our services, order repeatedly and recommend us to others.
With our customer-centric approach, we have grown our customer base tenfold since 2015 and we continue to increase the repeat order rate. Our Net Promoter Score (NPS), a key indicator of customer satisfaction and brand loyalty, has remained consistently high for years. The fact that two out of three of our customers recommend us to others is motivating praise for us as a customer-centric company, and one that applies to all our employees.
14.2M
Active customers
90%
Repeat orders
75
Net Promoter Score (NPS)
Our european footprint
Caring across countries.
At our core, we are a pharmacy. Under the Redcare Pharmacy umbrella brand, we provide country-specific offers and products in local webshops.
Our one-stop portfolio comprises more than 250,000 products, which we supply to customers in Germany, Austria, France, Belgium, Italy, the Netherlands and Switzerland. This includes over-the- counter (OTC) medicines, nutritional supplements, beauty and personal care products (BPC) and other health-related products.
Where regulatory requirements allow, we also deliver prescription medicines (Rx) directly to our customers. This is the case in Switzerland, the Netherlands and Germany. In Germany, e-prescriptions can already be seamlessly redeemed digitally - simply using our Shop Apotheke app. Some of our free digital services can also be used across borders.
+140K
Parcels shipped per day in Q1 2026
5.7 KG
CO2 emissions per order (-7%)
€68
Average shopping basket size in Q1 2026
21,0%
Gross Margin in Q1 2026
€849M
Sales in Q1 2026
167M
Website visits in Q1 2026
Our purpose
Forward-looking health competence.
“As Europe’s leading online pharmacy, we are demonstrating digital health expertise, improving care and boosting the efficiency of the system. Because healthcare services can be customized to the individual needs of patients more precisely than ever before, the value of digital options is increasing. With our innovative approach to utilizing technology, we are also well positioned for the future. With our deep understanding of patient and customer concerns, we turn critical factors into convenient solutions. We are investing in talent, capacity, automation and technology today to provide the solutions that translate customer needs into functioning digital products tomorrow. Today, we already offer easy access to cost-effective care, the broad availability of medicines for individual needs and smart e-prescription solutions.”
Olaf Heinrich
Chief Executive Officer at Redcare Pharmacy
Our impact
Sustainable growth.
Health is not possible without a healthy planet. Our sustainability strategy combines growth with social and ecological responsibility as well as long-term value creation.
Our Thinking
Collaborative action.
Our focus is not on Redcare alone: Through our membership in the European Association of E-Pharmacies (EAEP) and other associations and interest groups, we are driving the dialogue on the digitalization of the European healthcare system.
We network with industry partners to leverage the innovative potential of collaborations – for the benefit of patients and in compliance with European data protection standards, which are considered to be the highest in the world.
The result is joint solutions for the sake of everyone involved – such as our Now! delivery service, where local pharmacies handle the "last mile" and our customers profit from same-day delivery. Doctors and partners in research and pharmaceutical manufacturing also benefit from digital services such as our medication management app.
Get in touch and send us an email.
Do you have any feedback or questions?
We are happy to hear from you.
