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Five years of e-prescriptions at Redcare Pharmacy.

What now takes just a few clicks began as a vision more than two decades ago. Five years after processing its first electronic prescription, Redcare Pharmacy looks back on an important milestone in its journey to make healthcare more accessible, convenient and digitally connected.

It has become increasingly simple to order prescription medication online. With the Shop Apotheke app and CardLink technology, patients in Germany can redeem their e-prescriptions digitally, from anywhere at any time. Using their smartphone and electronic health card, they can securely redeem their prescriptions, order their medication and have it delivered directly to their doorstep.

For patients, this means easier access to prescription medication and greater flexibility in managing their health.

For Redcare Pharmacy, this seamless experience is the result of years of pioneering spirit, technological innovation and a clear ambition: to make healthcare more accessible for everyone.

When the company was founded in 2001, the ambition was clear: to make ordering pharmaceutical products online as simple and convenient as possible – including prescription medicines. At a time when digital healthcare in Germany was still in its infancy, this vision laid the foundation for what would become Europe's leading online pharmacy.

Over the following two decades, Redcare Pharmacy expanded its services, combining pharmaceutical expertise with continuous investment in digital innovation to better meet the needs of patients.

In October 2021, twenty years after its founding, Redcare Pharmacy successfully processed its first electronic prescription. This marked an important milestone in the company's history and demonstrated the potential of digital solutions to simplify access to prescription medication.

Five years later, e-prescriptions have become an integral part of digital healthcare in Germany. They help connect patients, healthcare professionals and pharmacies, reducing administrative barriers and creating opportunities for more convenient and efficient healthcare services. By the end of September 2026, Redcare Pharmacy had reached 1.9 million active Rx customers in Germany, reflecting the growing adoption of its digital prescription services.

For Redcare Pharmacy, this milestone is part of a much larger journey. Building on 25 years of experience as an online pharmacy, this reflects the long-standing commitment to combining pharmaceutical expertise with digital innovation to improve the patient experience.

Five years of e-prescriptions at Redcare Pharmacy