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Redcare Pharmacy launches a new logo and new look for Shop Apotheke in Germany and Austria.

Sevenum, the Netherlands, 7. September. In June this year, Europe’s leading online pharmacy successfully changed its name from Shop Apotheke Europe to Redcare Pharmacy.  Along with the name change came Redcare’s new corporate design. On September 4

 the webshops in Germany and Austria were relaunched and followed suit with the new design. The company therefore brings Shop Apotheke visually closer to Redcare Pharmacy and at the same time the new design gives customers better orientation.

Redcare Pharmacy is more than an online pharmacy, more than just a webshop. The brand stands for comprehensive support, innovative solutions and holistic services for the health of customers, employees and other stakeholders. To make this new world more accessible to customers, webshops and apps in Germany and Austria were given a new look, too.  However, it is important to emphasise that the successfully established names of both webshops have been retained.

The new Shop Apotheke logo is strongly based on the Redcare Pharmacy logo as the umbrella brand. True to the motto, “new logo, new design, better orientation”, the stylised compass in the logo reflects the focus on people, on supporting them and accompanying them on the path to better health. The online pharmacy now gives customers improved orientation so they can make the best possible decisions for their health.

The new design is rounded off by the new Redcare colours, the new Redcare font and new illustrations and icons that radiate warmth, optimism and modernity.

More information about the new brand world can be found here:

Originally founded in 2001, Redcare Pharmacy (formerly known as Shop Apotheke Europe) today is the leading e-pharmacy in Europe, currently active in seven countries: Germany, Austria, France, Belgium, Italy, the Netherlands and Switzerland.

Headquartered in Sevenum, close to the Dutch city of Venlo and in the heart of Europe, the company has locations in Cologne, Berlin, Munich, Tongeren, Warsaw, Milan, Lille and Eindhoven.

As the one-stop pharmacy of the future, Redcare Pharmacy offers over 10 million active customers a wide range of more than 150,000 products at attractive and fair prices. Besides OTC, nutritional supplements, beauty and personal care products as well as an extensive assortment of health-related products in all markets, the company also provides prescription drugs for customers in Germany, Switzerland and the Netherlands.

Pharmaceutical safety is of top priority. Being a pharmacy at its core, Redcare stands for comprehensive pharmaceutical consultation service. Since care is at the heart of everything Redcare does, the company provides services for all stages of life and health. This ranges from its marketplaces to unique delivery options and medication management.

Redcare Pharmacy N.V. has been listed on the Regulated Market of the Frankfurt Stock Exchange (Prime Standard) since 2016. As of 19 June 2023, the company is a member of the MDAX selection index.